Spirits producer Vinprom Peshtera and 4 advertising agencies fined by the CPC
Article published from Darik Radio on 2010-04-13 12:04:00Category: Other in Peshtera
Bulgarian wine and spirits producer Vinprom Peshtera and four advertising agencies have been fined by the Competition Protection Commission (CPC).
The watchdog slapped on the five firms a combined fine of BGN 450 000 over TV ads of alcoholic beverages deluding the consumers by making them hard to distinguish from other very similar products of the same producer, Vinprom Peshtera.
The fined advertising agencies are McCann Erickson Sofia, Archer Ideas, Camera, and SIA-Lovech.
The watchdog slapped on the five firms a combined fine of BGN 450 000 over TV ads of alcoholic beverages deluding the consumers by making them hard to distinguish from other very similar products of the same producer, Vinprom Peshtera.
The fined advertising agencies are McCann Erickson Sofia, Archer Ideas, Camera, and SIA-Lovech.
