The Austrian company Wienerberger AG, which is the largest bricks producer in the world, is opening its completely modernized factory in the Bulgarian town of Lukovit, the company press service announced.

The world bricks manufacturer has invested EUR 25 M in the renovation of the old factory known as "Uspeh Lukovit" ("Success Lukovit") to turn it into the most modern of its type in the Balkans.

The ceramics plant is launching the production of its new product POROTHERM - large ceramic plates used for the construction of large-scale public buildings.

The Wienerberger AG factory in Lukovit is located 120 km away from Bulgaria`s capital Sofia. It is reported to be the first factory of its type to meet the very latest EU standards for energy efficiency, environmental protection, and safe working conditions.

The project for the new factory was created in Vienna. The modernization started in September 2006.