A Sofia-based family company under the name of Norte is offering bamboo toothbrushes under the brand of Nordics. The idea is the toothbrush to be made of bamboo, not from plastics. The provider of the material is from Malaysia.

The company started producing the hull and fibre of the brushes on behalf of the Bulgarian company. In Bulgaria the products are additionally processed and packed. All materials in the production process are with natural origin. The handle is 100% bamboo - absolutely antimicrobial material. The fibers are of high quality recycled nylon made by DuPont. The packaging is with 100% recycled cardboard and is completely degradable.

The company started production with 500 items. Samples were sold out in two weeks. The next batch was of 1000 brushes. Norte’s toothbrushes are sold in organic shops, drug stores. The company provides about 30 stores in Sofia, Varna, Burgas, Plovdiv, Stara Zagora, Shumen, Rouse, Haskovo, Montana, as well as 15 online stores. Sales ratio was 60:40 in favour of e-commerce.

At present procedure of registration of the design is going on. Norte has inquiries from distributors in Romania, too. Plans for 2016 include expanding the portfolio of sites and cities for sale. So far about BGN 15 thousand has been invested.